Benefits to Marketing Team
Warmerr™ will also help identify where your website traffic is coming from. This valuable insight will help you further in decision making when it comes to online marketing directory contract renewals. We’ve seen evidence of online marketing directories inflating visitor figures from their directory to your website. With Warmerr™ data intelligence you can filter the referral results and also see the origin of the visitor. We’ve also seen case whereby the visiting origin is the online directory corporate offices, ie they are creating fake visitor traffic! Warmerr™’s data intelligence in this instance saved the customer thousands by not renewing with an unneeded premium directory service.
Marketing will discover it easier than ever to understand and see the daily visitors traffic habits, enabling marketing to build more fluidity into the visitor journey and the nurture process.